ITC’s Export
Packaging practice provides advisory services to:
Governments:
ITC advises governments to develop
a vision and strategic direction in order to ensure that exporting SMEs have
the means and resources to:
- build
local skills in technical packaging
- access testing
facilities for packaging
- utilise a
dynamic packaging supply chain in the country that will encourage exporting,
including favourable duty and transportation rates.
ITC advises government organizations in the set up of national packaging information centres and
packaging testing center facilities, including the training of qualified
technical staff and the management of such centers. ITC also assists in setting
up national packaging standards and working closely with the relevant standards
boards in-country. These include packaging, as well as labelling regulations.
Trade support institutions:
ITC has been instrumental in the
creation of packaging institutions in countries such as Ghana, Nigeria, Sri
Lanka and Tunisia. ITC provides a total solutions package that includes the
training of staff, training of trainers and the licensing of the PACKit modular
learning system. ITC
also assists institutions in the setting up of packaging information centres.
Exporters:
A critical advisory support
service to exporters deals with the optimization of the technical performance
of the packaging operation, from product sourcing (e.g. post-harvest), through
manufacturing (full integration of the production process with the packaging/filling
operations) to the final end user (boxing, paletization, shipment, in store
merchandizing, user convenience). These services require qualified expert
resources in specific fields, from processed food to dangerous goods or
cosmetics packaging experts who can cover the whole range of packages,
including bulk transportation packs, industrial packs and consumer packs. The technical
advisory services also include printing and packaging design. These can be combined
with specialized expertise from ITC’s Export Quality and Supply Chain Management practices.
Packaging and Marketing
SME managers often see packaging as an add-on-cost to the
product rather than understanding the value and power of using packaging as an
ambassador for the product and the producer. ITC’s training and information
resources enable exporters to better understand the interaction between
marketing, communications, promotions and branding to ensure seamless
optimization of product packaging and marketing practices. This includes consulting
on the competitive environment, consumer needs and wants in the destinations
markets, design options, communication requirements and possibilities for
promotional packaging. This service is often coupled with other Enterprise
Competitiveness advisory services including quality and branding. For more information about packaging design, packaging clinics, and set-up technical
institutes click here.