Cut flowers and ornamental young-plants are critically important export products for many developing countries in East Africa, South and Central America, Asia and the Middle East. Consumption is on the rise, mainly in emerging markets such as Eastern Europe, Russia, China, India, and East Asia. Demand in the traditional markets of Western Europe, North America, and Japan is also growing, albeit more slowly. ITC’s Market Insider addresses the lack of readily available real-time market intelligence on the international trade of floriculture products.
Floriculture sector at a glance