The Export Potential Map translates rigorous trade analysis into practical information about export opportunities for 222 countries and 4,064 products. Based on an economic model that draws on trade, tariff, GDP and geographic data, the tool helps countries spot untapped export potential as well as opportunities for export diversification. The tool facilitates evidence-based prioritization of sectors and markets to inform and develop national and regional export strategies, help guide businesses in their export decisions, as well as strategically direct trade policy negotiations.