08:00
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Hotel pick up and transport to MATRADE
Participants will be picked up at their hotels and taken to the conference venue at MATRADE Exhibition & Convention Centre (MECC).
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09:00
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Arrival of guests & media
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09:30 – 10:00
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Opening ceremony
Mr Raymond Goh, Master of Ceremonies
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09:30
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Arrival of Guest of honour: Deputy Prime Minister of Malaysia Y.A.B Tan Sri Dato’ Hj. Muhyiddin Hj. Mohd Yassin Welcome address by:
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Y.A Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry (MITI)
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Ms. Patricia Francis
, Executive Director, ITC
Opening speech by: Y.A.B Tan Sri Dato’ Hj. Muhyiddin Hj. Mohd Yassin, Deputy Prime Minister of Malaysia
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10:30 – 13:00
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Plenary session 1
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Relevance of TPOs in today’s world: Benchmarking for TPOs
Presentation of ITC’s TPO benchmarking programme Venue: MATRADE Hall
Photo Gallery Plenary Session (DAY 1) Session Report
TPOs are key players in increasing the
export competitiveness of SMEs. Studies undertaken by the World Bank and
the Inter-American Development Bank in the past three years have
estimated that a 10% increase in the budget of TPOs would expand the
countries’ exports by 0.6% to 1%. Given the median budget of TPOs in
developing countries, this means that for each US dollar increased in
the budget of TPOs, there is potential to increase exports by more than
50 US dollars. Improving the efficiency and effectiveness of TPOs and
TSIs, which is also a way of increasing the productivity of their
budget, has thus a large potential to increase the exports. This session
will focus on ITC’s innovative organizational and benchmarking
methodology.
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Speakers:
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Mr. José Prunello
, Senior Benchmarking Adviser, TSI Strengthening Section, ITC (Presentation)
Mr. Kari Häyrinen
, Executive Director, FINPRO – Finland (Presentation)
Mr. Robert Akinde
, Executive Director ABePEC – Benin (Presentation)
Ms Pilar Lozano Ramirez
, Director of Cooperation - PROEXPORT – Colombia
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Moderator:
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Mr. Jean-Marie Paugam
, Deputy Executive Director, ITC
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Rapporteur:
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Mr. Andrea Santoni
, Benchmarking & Capacity Building Officer, TSI Strengthening Section, ITC
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10:30 – 13:00
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Plenary session 2
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From TPO assessment to performance improvement
Venue: MATRADE Hall
Photo Gallery Session (DAY 1)
Session Report
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Organizational assessment and benchmarking represents the first step in the performance improvement process of a TPO. Independently or through technical assistance, TPO’s strengths needs to be actively enhanced and weaknesses addressed to allow effective change. Panelists in this session will share their experience on how they have initiated change and performance improvement in their own organizations.
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Speakers:
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Ms. Susila Devi
, Senior Director Strategic Planning Division, MATRADE, Malaysia (Presentation) Mr. Giovanni Berti, Executive Director, PROESA - El Salvador (Presentation)
Mr. Antoine de Dianous
, International Cooperation Mission, Directorate General, UBIFRANCE, France (Presentation)
Mr. Saruar Kenzhebulat
, Director of the Corporate Dev. Dpt. - KAZNEX-INVEST - Kazakhstan (Presentation)
Mr. Andrea Santoni
, Benchmarking & Capacity Building Officer, TSI Strengthening Section, ITC (Presentation)
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Moderator:
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Mr. Jean-Marie Paugam, Deputy Executive Director, ITC
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Rapporteur:
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Mr. José Prunello
, Senior Benchmarking Adviser, TSI Strengthening Section, ITC
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13:00 – 14:00
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Lunch Break Venue: MATRADE Hall
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14:00–15:30
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Breakout sessions-innovation in TPOs' management techniques
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This
break out session will explore the transformation of TPO practices in
implementing meaningful management techniques that can yield significant
benefits to exporting SMEs.
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Breakout Session 1
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Impact assessment of TPO’s services: Ways to measure the TPOs impact on employment generation
Venue: Paris Room
Session Report
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In
the current competitive economic environment, TPOs are increasingly
requested by their governments and development partners to demonstrate
not only positive changes in driving economic growth, but also
contribute to social development. Measuring the broader impact of trade
promotion initiatives, particularly on employment generation, is one of
the challenges faced by TPOs. As a result, many TPOs have recently
deployed efforts to record, monitor, and report the impact of their
export initiatives on employment at the country level. During this
session, speakers will focus on the type of innovative practices their
TPOs have put in place to track the impact of their initiatives on
employment; how the practices were developed, implemented and the
lessons learned.
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Speakers:
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Ms. Ana Paula Lindgren Alves Repezza
, General Business Manager, APEX, Brazil (Presentation)
Mr. Kulatunga Perera
, Head of Research and Policy Advocacy, Federation of Commerce and Industry, Sri Lanka (Presentation)
Mr. Senen M. Perlada
, Director, Bureau of Export Trade Promotion, Philippines (Presentation)
Mr. Robert Bödőcs
, Business Development Director, Hungary Investment and Trade Agency (HITA) (Presentation)
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Moderator:
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Ms. Aicha Pouye
, Director, Division of Business and Institutional Support, ITC
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Rapporteur:
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Mr. José Prunello
, Senior Benchmarking Adviser, TSI Strengthening section, ITC
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Breakout Session 2
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How can TPOs react to and prepare for sudden change? (e.g. earthquakes, Arab spring, economic crisis, epidemics)
Venue: MATRADE Hall
Session Report
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Recent political, economic and financial turmoil, as well as unexpected natural disasters have seriously affected global trade, particularly exports from developing countries and LDCs. As a result, many TPOs in
developing countries have put in place innovative organizational structures, tools and services to position them better for the future by boosting their international competitiveness. The challenge for those TPOs is to turn the current threats into opportunities to improve the long-term competitiveness of their industries while complying with the new requirements concerning sustainable exports. The speakers will focus on addressing the preparations they have put in place to counteract sudden changes in their economic environment.
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Speakers:
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Mr. Abdellatif Hamam
, CEO, Centre de Promotion des Exportation (CEPEX) - Tunisia (Presentation) Mr. Hiroaki Isobe, Executive Vice President, Japan External Trade Organization (JETRO) (Presentation) Ms. Jane Cunliffe, Director, NZ Inc Relationships, NTZE, New Zealand (Presentation) Mr. Giovanni Berti, Executive Director, PROESA - El Salvador (Presentation)
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Moderator:
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Dr. Wong Lai Sum
, CEO, MATRADE, Malaysia
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Rapporteur:
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Mr. Torek Farhadi, EnACT Programme Coordinator, Office of Arab States, ITC
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15:45 – 16:45
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Presentations from winners of the 2010 TPO Network Awards
Venue: MATRADE Hall
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Speakers:
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Ms. Ana Paula Lindgren Alves Repezza
, General Business Manager, APEX - Brazil (Presentation)
Ms. Susan Haird
, UKTI, United Kingdom
Mr. Dev Chamroo, CEO, Enterprise Mauritius.
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Moderator:
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Ms. Aicha Pouye
, Director, Division of Business Support and Institutions, ITC
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Rapporteur:
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Ms. Ann Penistan, Senior Training Assistant, TSI Strengthening Section, ITC
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16:45 – 17:15
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Bidding for the 10th TPO Network World Conference
Presentations by prospective hosts Venue: MATRADE Hall
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17:15 – 17:30
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Official Photography
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17:45
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Depart from MATRADE Exhibition & Convention Centre (MECC) to hotels
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20:00 – 22:30
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TPO Network Awards Night 2012
Grand Ballroom, Sunway Putra Hotel
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Master of Ceremonies
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Ms. Joanne de Rozario
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20:15 – 20:25
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Speeches by:
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Dr. Wong Lai Sum, CEO, MATRADE
Ms. Patricia Francis, Executive Director, ITC
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20:35 – 21:00
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TPO Network Awards 2012 – Presentation Ceremony
Announcement and presentation of the 2012 TPO Network Awards
Ms.Joanne de Rozario, Master of Ceremonies
Dr. Wong Lai Sum, CEO, MATRADE
Ms. Patricia Francis, Executive Director, ITC
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21:00 – 22:30
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Dinner and cultural evening
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