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Snapshot of the Swiss juice markets with a focus on the organic sector

  • Snapshot of the Swiss juice markets with a focus on the organic sector

    by Market Insider

    Friday, 11 Sep. 2015

    Swiss retailers generated CHF 8 million (US$8.20 million) with the sales of vegetable juice in 2014, and 75% of the turnover came from organic juice. An explanation for the large proportion of organic juice is the healthy image of juice, just like all organic products.

    About a third of the vegetable juice sales, CHF 2.5 million, is due to the sales of tomato juice. And multi vegetable juice (with CHF 1.1 million, 13%) and beetroot juice (CHF 0.9 million, 11%) have large shares in the sales too. The proportion of organic juice is clearly less with fruit juice. The proportion of organic juice without apple juice is 10%. And 16% of apple juice and sparkling apple juice is organic. The total turnover of fruit juice in the Swiss retail in 2014 resulted in CHF 362 million (US$371 million).

    Orange juice with CHF 97 million is responsible for the largest share of the revenue with a total of 27%. And another loved product is multi fruit juice, with 20% (CHF 73 million) of the sales. Apple juice and sparkling apple juice are only fourth in the list with a share of 15% and CHF 54 million. Direct sales at farms are responsible for a very small part of the sales.

    Source: www.blw.admin.ch

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