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Interactive ‘Traditional and Wild’ medicinal plants Toolbox launched (en)

  • Interactive ‘Traditional and Wild’ medicinal plants Toolbox launched (en)

    por Market Insider

    jueves, 29 may. 2014

    The 36-month ‘Traditional and Wild’ project, implemented by the Central Europe Programme in rural areas of Slovenia, Hungary, Czech Republic and Poland concluded in April 2014 with a “lessons learnt” closing event held in Budapest.

    The project aimed to promote traditional collection and use of wild plants to reduce social and economic disparities in Central Europe. One specific objective was to implement a “pilot model by year 2014 that is socially and culturally acceptable, economically-sound and environmentally viable for the collection of wild plants, their processing and use”.

    One very useful result of this project is an online interactive “Traditional and Wild” toolbox that was launched today whygowild.com

    According to a press release of the FairWild Foundation “The state-of-the-art website, which features the FairWild Standard, was created by TRAFFIC and WWF Hungary as part of an EU-funded project aimed at preserving knowledge about sustainable harvesting of wild plant resources in Central Europe. It is available in Polish, Hungarian, Slovenian and Czech, with some sections in Roma.”

    The toolbox is actually fun to navigate and use. It provides quizzes and tests and an animated cartoon about sustainable wild collection of medicinal and aromatic plants. And you can also find the more serious stuff in the resources section and FairWild case studies.

    Other very useful results of the Traditional and Wild project include studies on socio-economic analysis of the local populations who collect plants in the target regions of the four countries, ethnobotanical research based on interviews with wild plant collectors, a marketing analysis of products made from wild collected plants of the regions, and resource assessments for some of the most commonly collected medicinal plants in the region like:

    • bilberries;
    • dog rose hips;
    • European elder berries and flowers;
    • horsetail stems;
    • juniper berries;
    • raspberry leaves; and
    • stinging nettle leaves. 
    Let’s hope that projects like this really will have a lasting impact on the ability of rural populations to make additional household income from participating in initiatives for the sustainable use and sustainable wild harvesting of wild flowers, leaves and berries for healthy foods and natural herbal medicines.


    1. FairWild Foundation. Wild plants the stars of innovative online toolbox. 27 May 2014. 
    2. Traditional and Wild Project website
    3. Why Go Wild website

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  • Related Links

    • Agribusiness in Sustainable Natural African Plant Production (ASNAPP)
    • American Botanical Council (ACMAP)
    • American Herbal Products Association (AHPA)
    • Association for African Medicinal Plants Standards (AAMPS)
    • Association of Medicinal and Aromatic Plants of Southeast European Countries (AMAPSEEC)
    • Associazione Italiana fra Coltivatori, Raccoglitori, Trasformatori, Importatori, Esportatori, Grossisti e Rappresentanti di Case Estere di Piante Medicinali, Aromatiche, Spezie, Estratti Vegetali, Oli Essenziali e loro derivati (ASSOERBE)
    • Canadian Herb, Spice and Natural Health Products Coalition (CHSNC)
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